Audience feedback

Once my trailer was created, I made my target audience view it and answer my survey. To make results fair, I used the same people as I did for my research survey. Due to the fact I have set open answered qualitative questions, it is impossible for me to make charts conveying the results.
Question 1: Most people said that they were satisfied how well the trailer conveyed the character. These people said they saw him enough, in different situations and in different moods.
About three of the people said that they saw too much of him, and would of preferred the trailer to give away less about the character.
In contrast to this, one person said that they wanted to see more of him, as they were not completely clear what the film was about.
Judging by the results, most people felt I conveyed the character to them the right amount, by showing them the right amount of shots of him.

Question 2: This question links very well with the previous. The trend of answers was predictably the same as before. Most people said they saw enough of him, and someone said “The amount of shots showing the main character was, in my opinion, a perfect amount”.
The same three people said they saw too much of him and all of them said they wanted to see more of the other characters.
The same person answered with “I thought that the main character wasn't shown enough, and I didn't know exactly what was going on with him”.
Just like before, I will go with the majorities opinion and believe that I have included the right number of shots showing the main character.

3. Everyone surveyed (apart from two) felt that the magazine and poster portrays the film in a very positive way, and one person said “just looking at the poster made me want to see the film”. The two other people who answered the survey said that “the magazine and poster just wasn’t as good as the trailer, and they didn’t make me want to see the film”. The other said very something similar.
However, the majority felt the it does “sell” the film well, and that they “work well with the film”.

4. Everybody surveyed did say they wanted to watch the film. However, many different reasons were given. Some of them were: “the trailer just looks really funny”, “I can relate to certain aspects of the characters situation” and “the main character is the best protagonist I’ve seen, ever”.
I was very pleased with these results, however as the survey is face to face, they might have felt rude to answer more negatively.

5. I left the last question very vague so that I could obtain a broad range of answers. Fifteen of the people said that nothing was to be improved, one even went as far as saying it was “perfect”. However, I had five different answers come back from seven people (I had practically the same answer of that they saw him too much from 3 different people, and somebody left more than one comment) who felt I could have done something differently. These answers were:
I would have liked to of seen more shots of the main character
I would have liked to of seen less of the main character
I wasn’t entirely sure what the story line was about
Not enough was shown about the other characters
The voice over was slightly amateur

Overall I am pretty happy with the way my target audience answered my questions positively. However, as I used primary research, asking face to face questions, some of the people might have felt under pressure to give a satisfying answer, instead of actually telling the truth. Therefore it is arguable that my results are not accurate.