Target Audience

The target audience my film is aimed at would be 12 to 16 year olds. The young audience is because the film trailer I will make is a mainstream comedy, and very tame. Therefore, like many typical comedies, a younger target market of teenagers are most likely to be persuaded to see the film from watching the trailer. To conclude this, I will set my film certificate as 12A.
The classification guidelines for 12A from the actual BBFC website are :
Theme: Mature themes are acceptable, but their treament must be suitable for young teenagers.
Language: The use of strong language (eg 'f***') must be infrequent. Racist abuse is also of particular concern.
Nudity: Nudity is allowed, but in a sexual context it must be brief and discreet.
Sex: Sexual activity may be implied. Sex references may reflect what is likely to be familiar to most adolescents but should not go beyond what is suitable for them.
Violence: Violence must not dwell on detail. There should be no emphasis on injuries or blood. Sexual violence may only be implied or briefly and discreetly indicated.
Imitable techniques: Dangerous techniques (eg combat, hanging, suicide and self-harming) should not dwell on imitable detail or appear pain or harm free. Easily accessible weapons should not be glamorised.
Horror: Sustained moderate threat and menace are permitted. Occasional gory moments only.
Drugs: Any misuse of drugs must be infrequent and should not be glamorised or instructional.
Discrimination: The film or DVD as a whole must not approve of language or behavior that would offend a person’s religion, colour, gender, sexuality or disability. Aggressive use of this type of language and behavior is unacceptable unless clearly not approved of.
Judging by my plan, the film deals with younger, more school like themes, as well the fact that it does not even slightly push the boudaries of the guidelines, therefore 12A is the certification I will choose. I could probably get away eith choosing a PG, however, the target audience would probably want to see a 12A film more, due to the nature of young teenagers .